Email and SMS can improve communication between businesses and clients by providing a quick and convenient way to exchange information.
Email and SMS can be a cost-effective way to communicate with clients, especially when compared to traditional mail or phone calls.
Email and SMS can be used to send targeted messages and promotions that can increase engagement with clients and build brand loyalty.
Email and SMS can save time by allowing businesses to send messages to multiple clients at once.
Capabilities
Personalization
Email and SMS can be personalized with client names, past purchases, and other relevant information to increase the effectiveness of marketing campaigns.
Automation
Email and SMS can be automated to send messages at specific times or in response to client behaviour, such as abandoned shopping carts.
Segmentation
Email and SMS can be segmented by demographics, interests, and other criteria to target specific groups of clients.
Analytics
Email and SMS can be tracked and analysed to measure the effectiveness of marketing campaigns and improve future messaging.
Push Notification
Send push notification about new products.
Pain Points
Lack of Tools
Clients are lacking effective tools for communication with clients.
Spam Filters
Email and SMS can be filtered as spam, making it difficult for clients to receive and read messages.
Opt-in Requirements
Businesses need to obtain client consent before sending email or SMS messages, which can be a barrier to effective communication.
Message Fatigue
Clients may become overwhelmed by too many messages, leading to reduced engagement or unsubscribing.
